Piyachart (Arm)
Isarabhakdee
“A good company is one that successfully drives business growth through Profit. But a GREAT company is one that goes beyond, and truly integrates People and Planet into their core strategies to ultimately drive a GREATer transformation.”
Getting to
Know Me
Although an engineer by degree, I am a consultant by design. Now, as the CEO of BRANDi and Companies—a corporate-level strategy consultancy—I lead a team of brand-builders, also known as "BRANDists," in transforming conventional businesses (Profit-centric) into sustainable (Profit, People, and Planet), future-ready ones. For more than 10 years, I have continuously engaged with private and public sector organizations from over 23 industries to sustainably create GREAT positive impact on the economy (Profit), society (People), and the environment (Planet).
Consultation
Energy
Advised the CEO of Thailand’s largest oil and retail company in systematically transforming a conventional oil business into an organization that Empowers All toward Inclusive Growth
City Development
Redefined the Strategic Position and designed the value system for Bangkok’s prominent property management organization in order to “Maximize Values to the Society”
Banking
Transformed Thailand’s largest specialized financial institution into social bank that creates positive impact on Social Inclusion, Community Prosperity, and Environment Sustainability
Telecommunications
Developed the Strategic Position and direction for the largest telecommunications company in Thailand to amplify the technological and telecommunications ecosystem for all stakeholders throughout its value chain
Retail
Facilitated the transformation of one of the world’s recognized shopping complex retail and developer from a profit-centric property developer to an organization that springboards the best locally to grow globally
Education
Enhanced Thailand’s education system through a blueprint that provides self-development tools for students and teachers to gain relevant knowledge and know-hows for today’s world
Collaboration
Being able to collaborate synergistically with stakeholders is the key to achieving a higher purpose and driving GREATer impact. Take a look at some of my previous collaborations below.
Featured in
the Harvard
Business Review
Highlighted how organizations can become the best place to grow, by being a source of inspiration and a positive force for current and potential talents
The New York Times & Bangkok Post
Unveiled three business strategies—AOS, BWi, and CoB—that aims to reimagine growth, redefine success, and rebuild ecosystems
Appeared in
Advocated for high-growth companies to tackle the world’s most pressing challenges and improve global positive impact on Profit, People, and Planet
the WEF New Champions CEO Strategic Dialogue
The only Thai CEO at
Shared a private sector perspective on financing the transition to a greener and fairer world
the World Bank and IMF Annual Meeting
The only Thai CEO at
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Advanced the conversation for businesses to drive strategic actions toward the achievement of the SDGs at the UNGC Leaders Summit and the UN Private Sector Forum
the United Nations Global Compact
Speaker and Panelist at
Discussed modern management approaches to drive performance that matters, create net positive impact, and navigate organizational transformation
the Global Peter Drucker Forum
Panelist at
Discussed global brand-building strategies for successful international business expansion
the China Globalization Conference
Speaker at
Showcased BRANDiNG 4.0, the notion behind purposeful brand-building that is relevant in today’s new world context
the Brand Finance Forum
Speaker at
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Designed and facilitated Thailand’s first-ever public-private open dialogue to promote constructive conversations that will inspire action and drive sustainable change toward a Better Thailand
the Better Thailand Open Dialogue
BRANDi as the only Knowledge Partner at
Underlined the significance of the value cycle in transforming sustainable businesses into businesses that create sustainability
the General Assembly of Thai Chambers of Commerce
Speaker at
the Economist Impact Annual Sustainability
Week London
Panelist at
Discussed systematic transformation for hard-to-abate sectors to unleash the sectoral potential for decarbonization and energy transition.
the World Economic Forum Annual Meeting of the
New Champions
Speaker at
invited to share insights on the Society and Technology RelationShift, Reskilling Revolution and Driving Force of the Global Economy
Represented Business & Industry in the Townhall meeting and expressed the private sector’s standpoint on driving Systematic Transformation and Sustainable and Inclusive Growth at the General Assembly.
the UN The High-Level Political Forum on Sustainable development
The only private sector representative at
Publication
As a firm believer that knowledge should be accessible to all, I have written two best-selling books on brand-centric management and sustainable growth strategy. So far, they have been translated into 5 and 2 languages, respectively.
BRANDiNG 4.0
In a new world context where consumers are more interconnected than ever, the definition of branding is no longer what it once was. BRANDiNG 4.0 illustrates the power of brands in enhancing consumers’ and producers’ lives through meaningful value creation.
BUSINESS AS UNUSUAL
Gone is the "business as usual" era—when merely creating profit and satisfying shareholders’ needs were enough. Through discussing management dimensions at the mindset, operation, and communication levels, Business as UNusual aims to solidify why and how the Triple Bottom Line (Profit, People, and Planet) can provide the key to achieving sustainable growth.