I amPiyachart (Arm)
Isarabhakdee

"Some sees things as they are and ask why.
I dream of things that never were and ask why not."

I’m an engineer by degree and a consultant by design.
While I may be recognized as a Savant in my field,
I also pride myself in being a GREAT Creator.
I craft unique solutions by extracting core values that transcend fleeting trends.

Highlights

Recent Activities

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Sustainomy: Walk the Thought Book Signing Session

Economic growth and sustainability should not be treated as separate agendas. Sustainomy brings them together into a single framework, redefining growth as a driver of long-term competitiveness, resilience, and shared prosperity.
Piyachart (Arm) Isarabhakdee
CEO, BRANDi and Companies
Chief Sustainomist, BiOST, Institute of Systematic Transformation
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14th Global Research Council Annual Meeting—“Growth Without Leaving the Future Behind”

Sustainability cannot remain separate from the economic engine. Sustainomy brings economic growth and sustainable development into one system—creating progress today without consuming the future.
Piyachart (Arm) Isarabhakdee
CEO, BRANDi and Companies
Chief Sustainomist, BiOST, Institute of Systematic Transformation
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3rd APEC Business Advisory Council (ABAC) Meeting—“Sustainomy – The New Paradigm for Future-Ready Growth”

Future-ready growth is not about choosing competitiveness over sustainability, but redesigning the economy so Profit, People, and Planet advance together and reinforce one another.
Piyachart (Arm) Isarabhakdee
CEO, BRANDi and Companies
Chief Sustainomist, BiOST, Institute of Systematic Transformation
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Access My Journey

I am as a

Transformative
Thinker

Discover my unique approaches and diverse leadership roles at national and global levels. All driven by one defining mission:to build a New Economy that leaves no one behind.

Impact
Practitioner

Delve into case studies from over 23 industries where I’ve made a positive, real-world impact, advancing
the 17 Sustainable Development
Goals.

Strategy
Teller

Discover the Well-Told Stories I’ve shared—In the local to global conferences—that bring strategic insights to life and pave the way for impactful solutions.

Rethink With Me

GREAT Highlights

Explore my latest activities and exciting engagements here!
TIME100 Davos Dinner—“Sustainomy”
Sustainable Development must come with Economic Growth if we truly want a sustainable future. Without growth, sustainability risks being seen as a side agenda—important, but not central to the real economic engine.
FUTUREADY 2026—“Sustainomy: Thought in Print”
At the core of “Sustainomy” is a challenge to the long-held belief that “Economic Growth” and a “Sustainable Future” are separate agendas. It introduces a new equation—one where both must be designed to move together from the very beginning.
The United Nations’ High-level Political Forum On Sustainable Development 2023
Highlighted the importance of transforming the economy to work for prosperity, people, and planet. On behalf of the Business & Industry Major Group (B&I), Mr. Piyachart addressed the need for actionable policy guidance to strengthen the 2030 Agenda.
4th Thailand Climate Action Conference (TCAC 2025)—“From Vision to Action”
The world needs an economy that grows not just in numbers, but in impact on people and the planet. While the traditional model fell short of its GDP goals, the “New Economy” focused on social and environmental progress is still emerging.
FUTUREADY Leader EP.0—“พร้อม…หรือยัง เมื่ออนาคตเป็นเรื่องไม่แน่นอน”
In a world of constant uncertainty, FUTUREADY Leader empowers leaders to embrace change, drive transformation, and shape the future with confidence.
The United Nations in China’s Pre-Summit of the Future Dialogue on Investing in a Sustainable Future
Addressed advancing sustainable development in the session. The Private sector’s role must be emphasized, granting not only a license to operate but also a license to create impact. Explore the concept of “Multilateral Capitalism” more here.
The United Nations in China’s High-Level Conference on the Forum on Global Action for Shared Development
Outlined new mechanisms for the global economy that enhances both Business and Goodness. Learn more about Public-private partnerships in development financing that can accelerate the 2030 Agenda.
The World Economic Forum’s Annual Meeting of the New Champions 2024
Shared insights on Sustainomy among global experts around the world. Hear more about Next-Generation Growth Models that will play a role in shaping a new global economy.
The Economist Impact 8th Annual Sustainability Week London
Focused on empowering business, especially heavy-emitting sectors, to get a handle on emissions reduction.
The Economist Impact 3rd annual Sustainability Week Asia
Recall when Sustainomy was first-ever introduced. Discover the 3 pillars upon which Sustainomy is built.

BRANDi
Around the Globe

Global challenges today are far too vast for any single entity to tackle alone. This is why I’ve been journeying to the very centers where these issues are intensely discussed and debated worldwide.
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Thought in Print

As a firm believer that GREAT knowledge should be accessible to all, I have authored three best-selling books—BRANDiNG 4.0, Business as UNusual, and Sustainomy. The first book has since been developed into a curriculum at one of Thailand's leading universities, while my most recent book, Sustainomy, explores a new economic paradigm where the economy, humanity, and the Earth are no longer competing priorities, but mutually reinforcing forces for long-term prosperity.
SUSTAINOMYSM
“Sustainomy” introduces a new paradigm where world values and orders are reengineered to strengthen the Existing Economy, restore the Environment, and propel Ecosystem Growth. By challenging the centennial-long conventions, Sustainomy tackles issues holistically, transcending the Trilemma to unlock new progress and achieve the balance required for a sustainable and thriving future.
BUSINESS AS UNUSUAL
The "business as usual" era is over. Business as UNusual examines the new mindset, operation, and communication needed and proves how the Triple Bottom Line is key to sustainable growth.
BRANDiNG 4.0
In today’s interconnected world, the definition of branding has evolved. BRANDiNG 4.0 highlights how brands enhance the lives of consumers and producers through meaningful value creation.
SUSTAINOMY
A Defining Era of Growth, Where Economy, Humanity and Earth are United as One
Explore GREAT Insights About Sustainomy Here!
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Thought in Action

However, GREAT knowledge should evolve beyond concepts into practical tools and measurement frameworks that help people make better decisions and create meaningful change.
Discover Your Country’s Score
Map Our Shared Value

Create GREAT
Impact with Me

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Touch
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