In a world intensely focused on progress, embracing “Sustainomy,” is
the key to fostering growth that genuinely creates the future, rather than growth that unintentionally consumes the future..
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Sustainomy introduces a new paradigm where world values and orders are reengineered to strengthen the Existing Economy, restore the Environment,
and propel Ecosystem Growth. By challenging the centennial-long conventions, Sustainomy tackles issues holistically, transcending
the Trilemma to unlock new progress and achieve the balance required
for a sustainable and thriving future.
Getting to Know Me
CEO,
BRANDi and Companies
At BRANDi and Companies—a core-level strategy consultancy—I lead a team of strategists, also known as “BRANDists,” in transforming conventional entities (Profit/Policy-centric) into sustainable and future-ready ones (Profit/Policy, People, and Planet). For more than 11 years, I have continuously engaged with organizations from the private sector, public sector, and civil society from over 23 industries through socio-economy restructuring and systematic transformation to sustainably create positive impact on the economy, society, and the environment.
Fellow,
World Economic Forum's Global Future Council
It is my honor to be the only Thai business leader and one of the youngest members to be invited to join the prestigious Global Future Council* and contribute to tackling some of the world’s most significant challenges.
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*An invitation-only community, and the World Economic Forum’s most longstanding council. Operating as a visionary “Thinkthank,” the council addresses and sets the direction for 30 crucial global issues by uniting influential thinkers across the publishing and private sectors, academia, and civil society.
Consultation
Energy
Advised the CEO of Thailand’s largest oil and retail company in systematically transforming a conventional oil business into an organization that Empowers All toward Inclusive Growth.
City Development
Refined the Strategic Position and designed the Value System for Bangkok’s property management organization in order to “Maximize Values to the Society.”
Banking
Transformed Thailand’s largest specialized financial institution into a genuine Social Bank that creates positive impact on Social Inclusion, Community Prosperity, and Environment Sustainability.
Telecommunications
Developed the Strategic Position for the largest telecommunications company in Thailand to amplify the technological and telecommunications ecosystem for all stakeholders throughout its value chain.
Retail
Facilitated the transformation of a globally-renowned retail and real estate developer, known for its iconic shopping centers, into an organization that springboards the best locally, to grow globally.
Education
Enhanced Thailand’s education system with
a comprehensive blueprint that provides
self-development tools for students and teachers, and offers a platform to match students with
in-demand skills to potential employers.
Collaboration
Being able to collaborate well with stakeholders is the key to driving GREAT impact at scale.
Take a look at some of my previous collaborations below.
the High-Level Conference of the Forum on Global Action for Shared Development
Keynote Speaker at
Uncovered the new mechanisms to drive growth at the system level and emphasized the need to restructure the global economy to amplify both business and goodness at scale.
WEF
Summer Davos 2023 & 2024
Speaker at
Invited for 2 consecutive years to share insights on topics like Next-Generation Growth Models, and others which are paramount to shaping the new global economy
Emphasized that “Energy” alone is "for survival" but “energy with collaboration” is “for growth”
WEF Special Meeting on Global Collaboration, Growth, and Energy for Development
Speaker at
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Launched a new paradigm, Sustainomy, to ensure growth
that creates rather than
consumes the future,
and discussed the keys to
becoming future-ready through collaboration.
the Economist Impact 3rd annual Sustainability Week Asia
BRANDi as the
Strategic Partner for
Addressed critical themes, including the path towards Net-Zero, alongside leaders from diverse industries, further solidifying the commitment to global sustainability efforts
COP28 as an Integral Part of the Esteemed Thai Pavilion Delegation
Participated in
Emphasized the private sector's role in sustainable urbanization and highlighted the Business Community’s Commitment to Sustainable Development and the power of collaboration in driving impact across SDG11
the 8th Asia-Pacific Urban Forum (APUF)
Speaker at
Shared leadership best practices on forging collaborative pathways to decarbonize and create more resilient societies
the CEO Roundtable During Asia-Pacific Climate Week 2023
Panelist at
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Contributed to a discussion on "SDG 13: Climate Action Foreign Direct Investment." Prioritized knowledge sharing and partnership promotion
the Seventh South-East
Asia Multi-Stakeholder Forum by UN ESCAP
Panelist at
Represented Business & Industry in the Townhall meeting and expressed the private sector’s standpoint on driving Systematic Transformation and Sustainable and Inclusive Growth at the General Assembly
the UN High-Level Political Forum on Sustainable Development
The Only Private Sector Representative at
the Economist Impact
8th annual Sustainability Week London
Panelist at
Discussed systematic transformation for hard-to-abate sectors to unleash the sectoral potential for decarbonization and energy transition
Underlined the significance of the value cycle in transforming sustainable businesses into businesses that create sustainability
the General Assembly of
Thai Chambers
of Commerce
Speaker at
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Designed and facilitated Thailand’s first-ever public-private open dialogue to promote constructive conversations that will inspire action and drive sustainable change toward a Better Thailand
the Better Thailand Open Dialogue
BRANDi as the Only Knowledge Partner at
Showcased BRANDiNG 4.0, the notion behind purposeful brand-building that is relevant in today’s new world context
the Brand Finance Forum
Speaker at
Discussed global brand-building strategies for successful international business expansion
the China Globalization Conference
Speaker at
Discussed modern management approaches to drive performance that matters, create net positive impact, and navigate organizational transformation
the Global Peter Drucker Forum
Panelist at
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Advanced the conversation for businesses to drive strategic actions toward the achievement of the SDGs at the UNGC Leaders Summit and the UN Private Sector Forum
the United Nations Global Compact
Speaker and Panelist at
Shared a private sector perspective on financing the transition to a greener and fairer world
the World Bank and IMF Annual Meeting
The Only Thai CEO at
Advocated for high-growth companies to tackle the world’s most pressing challenges and improve global positive impact on Profit, People, and Planet
the WEF New Champions
CEO Strategic
Dialogue
The Only Thai CEO at
The New York Times & Bangkok Post
Unveiled three business strategies—AOS, BWi, and CoB—that aims to reimagine growth, redefine success, and rebuild ecosystems
Appeared in
Featured in
the Harvard
Business Review
Highlighted how organizations can become the best place to grow, by being a source of inspiration and a positive force for current and potential talents
Publication
As a firm believer that GREAT knowledge should be accessible to all, I have authored two best-selling books, BRANDiNG 4.0 and Business as UNusual, where the former has been developed into
a curriculum for Thailand’s leading university.
BRANDiNG 4.0
In a new world context where consumers are more interconnected than ever, the definition of branding is no longer what it once was. BRANDiNG 4.0 illustrates the power of brands in enhancing consumers’ and producers’ lives through meaningful value creation.
BUSINESS AS UNUSUAL
Gone is the "business as usual" era—when merely creating profit and satisfying shareholders’ needs were enough. Through discussing management dimensions at the mindset, operation, and communication levels, Business as UNusual aims to solidify why and how the Triple Bottom Line (Profit, People, and Planet) can provide the key to achieving sustainable growth.